A mobile site is more important than ever and if you don’t want to take our word for it, then listen to Google. They intend to introduce a mobile-first approach to their search results this year.
That means that if you’re not optimised for mobile devices, you’re going to start ranking below every other website in your niche that is. The better the experience on mobile devices, the better your site ranks on Google.
It’s another example of the switch in focus to mobile devices over the humble desktop or laptop, and you can’t afford to be left behind. From now on, mobile sites will be the priority for Google, so if you’re worried about your traffic, introducing a mobile-friendly site is the best place to start.