- 5.5” x 8.5” — These are tall and slim catalogs, ideal for showcasing product images with enough space for a short description. These are often used by watch and jewelry companies.
- 6” x 6” up to 6” x 9” — Square or rectangular-shaped catalogs. They are commonly used to describe low-volume products/services with minimal features.
- 8.5” x 11 up to 9” x 12” —They’re most common among clothing and apparel industries.
- 12” x 12” — Biggest standard size for catalogs. Used when featuring a large number of products/services. They’re able to hold more information on each (e.g. department store catalogs, supermarket catalogs).
The key to choosing the right catalog size is knowing how much information it should carry. If you’re planning to showcase tons of pictures and texts, then choose a bigger sized print to avoid looking congested